About the Book
This book is meant to equip business leaders with the tools and knowledge necessary to humanize their business operations …
Reviews of the Book
“Michael Brito is one of the real deals. In a world where it’s hard to find accredited sources in disruptive technology, Michael Brito has brand side experience, as well as agency side perspective. His new book is a likely desktop reference for organizations to understand the social customer and to humanize its business operations.”
Jeremiah Owyang, Partner, Altimeter Group
About the Author
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Read posts about advocacy and creating customer advocate programs.
Advocates congregate all over the social web. They spend time on Twitter, Facebook, Google +, blogs, forums and other, smaller community sites. Before an organization creates a formal customer advocate program for their brand, they must first be ready to scale their programs internally and understand the budget, management/ownership; and then formalize and document specifically how the program is going to function. Additionally, companies must ensure that the entire organization is fully bought into the program and ready to support it at all levels. And once the program is in place, companies need to be prepared to take action. Merely listening to advocates and saying “thank you” every now and then just isn’t enough.