Chapter 7, “How to Choose the Right Vendors, Agencies, and Technology Partners” outlines a step-by-step process for choosing the right technology vendors and social media agencies and spotlights issues to consider before making any purchase decisions.
Additionally, the chapter highlights three digital agency perspectives to include Jim Tobin, President of Ignite Social Media, Aaron Strout, Head of Location Based Marketing WCG and Rohit Bhargava, bestselling author of Personality Not Included and executive vice president of strategy and marketing at Ogilvy. Also, three perspectives from Fortune 500 companies (Intel, Cisco, and Adobe) are highlighted that offer valuable advice on what to consider when selecting a social media agency. It concludes with a quick case study showcasing Cisco and its process for choosing social technology vendors.
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