About the Book
This book is meant to equip business leaders with the tools and knowledge necessary to humanize their business operations …Stay Connected
About the Author
Michael Brito considers himself a student of the social business, community building and customer advocacy.
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Read more about the ethcial bribe and how relevant content drives business value.
The Social Customer is Forcing @Netflix to Change its Business Model
I won’t get into the details about the recent Netflix drama (you can read the full story here on Mashable) but the reality is that the social customer and their growing influence is forcing business to change. Here is Reed Hastings, Netflix CEO apologizing to customers and making a significant announcement (blog post here). Hat tip to Mr. Hastings for responding to customer comments on the blog post.
Putting an end to modern-day slavery one book at a time, or better yet …
I just finished reading “A Stolen Life: A Memoir” which chronicles 18 years of Jaycee Dugard’s life living as a slave less than 50 miles from my house (touching interview here). I finished the book in two days and couldn’t stop thinking of the two most important people in my life, my daughters. It broke me and I almost wept on the plane coming back from LAX surrounded by strangers. Reading this book completely validated my decision to donate 100% of all the book royalties to Not For Sale which is a non profit organization that is trying to abolish human and sex trafficking and ending this madness.
If you can’t afford to buy the book, please just donate $5 or $10 to Not For Sale by clicking on “Chip In” on the below widget which will take you to Paypal (note: the July 13th date displayed is 2012)
A Glimpse into the First 5 Chapters
When I first set out to write this book, I wanted to build the sections in a way that allowed for easy chapter-based steps which could facilitate the practical application of the strategies contained in the book. Each subsequent section and chapter serving as a requisite building-block of the next in much the same way as other books.
In a perfect real world scenario, this book is meant to mirror in chronological order and the natural evolution into a social business – cultural change –> tearing down silos and communicating across the organization –> social technologies that facilitate communication –> governance models –> tactical considerations that address the social customer –> and social CRM being response to the external social customer. This is essentially the first half of the book. Here is a glimpse of the Table of Contents: