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Chapter 3, “Establishing a Governance Model” discusses the need for organizations to establish governance models and social media policies that address employees’ use of social media, disclosure, and moderation policies (both on and off domain). Several examples of corporate social media policies and guidelines are highlighted from various fortune 500 companies.

Additionally, several real-life (and very public) examples are presented that illustrate what happens when organizations do not have proper policies and procedures in place that guide employee behavior on the social web. The chapter also discusses the need for organizations to become more intelligent through ongoing training and organizational development opportunities as well as through noncompetitive collaboration with other companies to share enterprise best practices. The chapter concludes with a discussion of the need to create social media executive councils and integration committees that will help shape governance, training, and social media deployment internally.

Please read more posts about social media policies, guidelines and governance models.