Pre-Order Today!

Chapter 9, “Creating a Comprehensive Social Media Strategy” helps business leaders and marketers define and create a comprehensive social media strategy, taking into consideration the difference in an organization’s mission, goals and objectives, strategy, and tactical plans.

The chapter goes in depth to explain the value of audience segmentation and gives global snapshots of social media usage, behaviors, and adoption in Latin America, Europe, and Asia Pacific. Finally, it discusses the importance of integrating social media with paid media and provides examples of Intel and Ford.

Please read more posts about how to create a social media strategy.