Smart Business, Social Business

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A social business is built upon 3 pillars – people, process and technology. People are the most important despite the rhetoric #socialbiz

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Change management, culture and leadership are the most important attributes of social business transformation, the rest is fluff

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Social business transformation requires employees to change their behavior starting with top leadership of all organizations #socialbiz

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Technology and processes play only a small part in social business transformation #e20 #socialbiz

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Organizational leadership needs to do more than just say “we believe in social” they need to live it everyday #socialbiz

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Technology alone cannot change business. Leadership and change management is what facilitates true change #socialbiz

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Many people talk about social business but very few have actually lived through the organizational chaos #socialbiz

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People are key drivers of organizational change, process improves it and technology facilitates it #socialbiz

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Humanizing a brand means that organizations should first humanize its operations – finance, support, sales, supply chain #socialbiz

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A social brand is when any product or brand uses social technologies to interact with the social customer

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It’s easy to be a social brand; more difficult to be a social business. It requires internal teams to actually communicate with each other

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Businesses cannot have effective, external conversations with the customer unless they can have internal conversations with each other first

Communicating and sharing successful failures are only effective if an organization actually learns from it

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A fully collaborative social business empowers cross functional teams to take ownership of social media; silos are non existent #socialbiz

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A centralized organization rarely communicates across job function & geography. Silos reign and social media policies don’t exist

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Social media was bred from decentralized organizations; chaos reigns, no governance, no social media polices whatsoever

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Social business is not a trend; it’s a necessary evolution to required to innovate, increase collaboration and stay competitive

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Smart companies are beginning to plan for social business; others are forced into it due to the growing influence of the social customer

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Social business planning occurs when an organization wants to change and actually puts their money where their mouth is #socialbiz

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