The following is an iteration from a previous version of what I referred to earlier as the social business life-cycle. After some valuable feedback from Ray Wang from Constellation Research, Tatyana Kanzaveli from Deloitte & Touche and Rawn Shah who works for IBM, it makes more sense to call this an evolution rather than a life-cycle. Thanks for the support.
An explanation of this framework can be found on Social Media B2B.
Michael currently works for Edelman Digital as a Vice President and leads the digital team in Silicon Valley. He currently provides strategic counsel, guidance and best practices to several of Edelman's top global accounts.
Previously, Michael worked for major brands in Silicon Valley (HP, Yahoo! and Intel) and was instrumental in driving social media programs and campaigns emphasizing authenticity and long-term relationship building.
This book is meant to equip business leaders with the tools and knowledge necessary to humanize their business operations …
Michael Brito considers himself a student of the social business, community building and customer advocacy.
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