Read posts about social media policies, guidelines and governance models.

Creating a social media policy can and should be fun for everyone involved!

Post by Michael Brito 09/10/11  Comments

Establishing a governance model and social media policies and guidelines is the perfect opportunity to get employees involved in co-creating policies that help shape their own behavior on the social web. It will certainly increase employee morale; and also create positive perception of transparency and trust from people like me who are on the outside looking in. Hats off to the team that is responsible for this.

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The Social Business Life Cycle

Post by Michael Brito 04/30/11  Comments

This is a work in progress. I am still not sure if “Social Business Life Cycle” is the right word.  I was also thinking about calling it the “Social Business Adoption Life Cycle” but I am not sure.  I would love your feedback on how I can improve this so that it makes more sense.

Social Business Life Cycle

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A Glimpse into the First 5 Chapters

Post by Michael Brito 03/23/11  Comments

When I first set out to write this book, I wanted to build the sections in a way that allowed for easy chapter-based steps which could facilitate the practical application of the strategies contained in the book. Each subsequent section and chapter serving as a requisite building-block of the next in much the same way as other books.

In a perfect real world scenario, this book is meant to mirror in chronological order and the natural evolution into a social business – cultural change –> tearing down silos and communicating across the organization –> social technologies that facilitate communication –> governance models –> tactical considerations that address the social customer –> and social CRM being response to the external social customer. This is essentially the first half of the book. Here is a glimpse of the Table of Contents:

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