About the Book
This book is meant to equip business leaders with the tools and knowledge necessary to humanize their business operations …
Reviews of the Book
“Michael Brito is one of the real deals. In a world where it’s hard to find accredited sources in disruptive technology, Michael Brito has brand side experience, as well as agency side perspective. His new book is a likely desktop reference for organizations to understand the social customer and to humanize its business operations.”
Jeremiah Owyang, Partner, Altimeter Group
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Read posts about social media policies, guidelines and governance models.
Establishing a governance model and social media policies and guidelines is the perfect opportunity to get employees involved in co-creating policies that help shape their own behavior on the social web. It will certainly increase employee morale; and also create positive perception of transparency and trust from people like me who are on the outside looking in. Hats off to the team that is responsible for this.
This is a work in progress. I am still not sure if “Social Business Life Cycle” is the right word. I was also thinking about calling it the “Social Business Adoption Life Cycle” but I am not sure. I would love your feedback on how I can improve this so that it makes more sense.
When I first set out to write this book, I wanted to build the sections in a way that allowed for easy chapter-based steps which could facilitate the practical application of the strategies contained in the book. Each subsequent section and chapter serving as a requisite building-block of the next in much the same way as other books.
In a perfect real world scenario, this book is meant to mirror in chronological order and the natural evolution into a social business – cultural change –> tearing down silos and communicating across the organization –> social technologies that facilitate communication –> governance models –> tactical considerations that address the social customer –> and social CRM being response to the external social customer. This is essentially the first half of the book. Here is a glimpse of the Table of Contents: