Establishing a governance model and social media policies and guidelines is the perfect opportunity to get employees involved in co-creating policies that help shape their own behavior on the social web. It will certainly increase employee morale; and also create positive perception of transparency and trust from people like me who are on the outside looking in. Hats off to the team that is responsible for this.
About the Book
This book is meant to equip business leaders with the tools and knowledge necessary to humanize their business operations …
Reviews of the Book
“Michael Brito is one of the real deals. In a world where it’s hard to find accredited sources in disruptive technology, Michael Brito has brand side experience, as well as agency side perspective. His new book is a likely desktop reference for organizations to understand the social customer and to humanize its business operations.”
Jeremiah Owyang, Partner, Altimeter Group
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