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Chapter 2, “Surveying The Technology Supermarket” discusses social technology and the importance of choosing the right social collaboration software. It’s not a comprehensive overview of every technology vendor in the market; rather, it covers a subset of vendors – some old, some new, that are driving innovation on the social web.

The chapter discusses collaboration/internal community software, social listening, and social relationship management vendors. It also discusses the importance of internal scalability and the need to have IT involved when sourcing vendors. The chapter concludes by making a few predictions on the social landscape for Facebook and Twitter.

Some of the social technology vendors discussed in this chapter are Jive, IBM, Microsoft SharePoint, Box.net, Cisco Web Ex, Tibbr, Yammer, Hearsay Social, Radian6, Meltwater, Lithium, Sprinklr, Awareness Hub and the Syncapse Platform.

Please read more posts about social technology and online collaboration vendors.