About the Book
This book is meant to equip business leaders with the tools and knowledge necessary to humanize their business operations …
Reviews of the Book
“Michael Brito is one of the real deals. In a world where it’s hard to find accredited sources in disruptive technology, Michael Brito has brand side experience, as well as agency side perspective. His new book is a likely desktop reference for organizations to understand the social customer and to humanize its business operations.”
Jeremiah Owyang, Partner, Altimeter Group
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Read post about how to create a social media strategy.
Once an organization is completely aligned internally; that is, their culture has evolved into a more collaborative and integrated structure, they have defined ownership of the social media function, established a governance model, sourced and selected technology partners and agencies, they can then begin the process of crafting a comprehensive social media strategy that is aligned with the rest of the marketing activities.