About the Book
This book is meant to equip business leaders with the tools and knowledge necessary to humanize their business operations …Stay Connected
About the Author
Michael Brito considers himself a student of the social business, community building and customer advocacy.
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Read post about how to create a social media strategy.
Social Business Interview with @thekenyeung
I hate being on video but my good friend Ken Yeung asked me to do the interview. DISCLOSURE: This interview was after a few glasses of wine.
My First Book Signing Was A Success – We Raised $3,860 for @Not_For_Sale
Last Wednesday night, I signed books at the Silicon Valley Tweetup – a total of about 40 or so. I was a little embarrassed sitting behind a table but all in all, I had such a great time seeing old friends and meeting new ones as well. Here is me posing.
2011 Global Social Media Usage & Behaviors
Once an organization is completely aligned internally; that is, their culture has evolved into a more collaborative and integrated structure, they have defined ownership of the social media function, established a governance model, sourced and selected technology partners and agencies, they can then begin the process of crafting a comprehensive social media strategy that is aligned with the rest of the marketing activities.
A Glimpse into the First 5 Chapters
When I first set out to write this book, I wanted to build the sections in a way that allowed for easy chapter-based steps which could facilitate the practical application of the strategies contained in the book. Each subsequent section and chapter serving as a requisite building-block of the next in much the same way as other books.
In a perfect real world scenario, this book is meant to mirror in chronological order and the natural evolution into a social business – cultural change –> tearing down silos and communicating across the organization –> social technologies that facilitate communication –> governance models –> tactical considerations that address the social customer –> and social CRM being response to the external social customer. This is essentially the first half of the book. Here is a glimpse of the Table of Contents: