Michael currently works for Edelman Digital as a Vice President and leads the digital team in Silicon Valley. He currently provides strategic counsel, guidance and best practices to several of Edelman’s top global accounts.
Previously, Michael worked for major brands in Silicon Valley (HP, Yahoo! and Intel) and was instrumental in driving social media programs and campaigns emphasizing authenticity and long-term relationship building.
He is the founder of Silicon Valley Tweetup and actively involved in the Social Media Club, Silicon Valley Chapter. He is a business advisor for social media marketing company, Izea and online resource, MarketingZone.com; and he is an early investor of social business hub, OneForty. He is a frequent speaker at industry conferences as well as a guest lecturer at several universities to include Cal Berkeley, University of San Francisco, Stanford, Syracuse University – Newhouse School of Public Communications and Saint Mary’s College.
Michael has a Bachelor of Arts in Business from Saint Mary’s College, Master of Science, Integrated Marketing Communications from Golden Gate University and proudly served 8 years in the United States Marine Corps.
Michael believes that marketing can be evil at times; but if done right, it can drive customer loyalty, product innovation and brand advocacy. He believes that marketers need to spend more time listening and less time talking. He believes that consumers are real people with real passions; and don’t like to be referred to as segments or target audiences. He is confident that if brands love their customers they’ll love them back and tell others about it. He also believes that organizations cannot and will not have effective, external conversations with consumers, unless they can have effective internal conversations first.
Founder of Silicon Valley Tweetup
Business Advisor for Izea
Board of Advisors for Marketing Zone
Previously served on the Interim Board of Directors for the Social Media Club
Angel Investor for OneForty
Proud Marine – US Marine Corps
Past Speaking Engagements
- Blogworld (1 – 4)
- Razorfish Client Summit
- Social Media Strategies in SF
- Agency Bootcamp
- SIPA Conference
- Facebook Marketing Breakfast
- Clio Awards
- Magazine Event Strategies
- Social Networking Conference
- ConnexLive 2009 (Keynote)
- MarketingProfs Digital Mixer 2009
- Social Networking World Forum
- Zuberance Brand Advocacy Series
Want to talk? Feel free to schedule some time with me, here is my availability or just hit me up on Skype (Britopian).